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A cashmere knit is like a book. It is something to save and go back to time after time. It is the feeling of an embrace.

Brunello Cucinelli

Black is overrated. You’ll never find it in my stores. Of course it’s slimming, but it’s just used too much, especially for men. One black suit by one designer, another one by another – they all look the same in the end. If I walk into a crowded hotel lobby and I’m wearing a black suit, I just look like everyone else.

Brunello Cucinelli

For forty years, I’ve worn the same Azzaro Uomo fragrance.

Brunello Cucinelli

From a design perspective, the U.S. has always been a great source of inspiration for me.

Brunello Cucinelli

I always say, ‘Obama is my president – the president of the world.’

Brunello Cucinelli

I am very rigorous with myself.

Brunello Cucinelli

I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It’s my dream.

Brunello Cucinelli

I come from a farming culture, where we valued raw materials above all.

Brunello Cucinelli

I don’t want to buy something that has harmed anyone. This is my absolutely strongest belief, and I believe other people think this, too. Or if they don’t now, they will.

Brunello Cucinelli

I had a very simple life growing up in the farm country outside of Perugia, and biscotti and warm milk with a tiny bit of coffee were a big part of my morning ritual before walking to school.

Brunello Cucinelli

I like the idea of an enlightened principality. In the early eighteen-hundreds, in Germany, there were princes who built schools, streets, homes. I like that.

Brunello Cucinelli

I like to have cookies in the morning before I go swimming.

Brunello Cucinelli

I love a modern suit paired with a polo or cotton T-shirt… and then paired with leather sneakers, or cashmere joggers with a tailored blazer and a sleeveless puffer vest to get the ultimate informal and formal combination.

Brunello Cucinelli

I never remember my parents having an argument.

Brunello Cucinelli

I say to my industrialist friends, when you have guests from out of town, I don’t care how important they are, you should feed them the essence of Italian culture: spaghetti, bread and olive oil.

Brunello Cucinelli

I shave every day with an ancient manual razor. It was my father’s, and I love it.

Brunello Cucinelli

I tell my staff, ‘Give me your best, and then go home and live your life.’ I’ve never asked anyone to work harder, but I’ve told plenty that they needed rest.

Brunello Cucinelli

I think businesses live longer that are on the stock market.

Brunello Cucinelli

I want to safeguard the value of lunch. For me, it is sacred. My family and I always have lunch and dinner together. And we always sit down. Food does not taste the same if you are standing up!

Brunello Cucinelli

I’ve always had an aversion to debt.

Brunello Cucinelli

I’ve spent a lot of years living with normal people. If I take a private jet to go to a meeting in Milan, well, that’s my business; I can do it. But I don’t live for it.

Brunello Cucinelli

If I give you the right conditions to work, and I put you in a beautiful place, where you feel a little bit better about yourself because you know your work is being used for something greater than producing a profit, maybe you will get more creative; maybe you will want to work more.

Brunello Cucinelli

If you are an investor, I hope that you will stay with me for three, four, ten years. But if you ask me to make profits in ways that I have to change my allure, I won’t do that. I won’t lose my identity.

Brunello Cucinelli

If you buy a sweater for €1,000 and you know that the funds you are paying are also going to help to build a hospital and a school, wouldn’t you think better about it?

Brunello Cucinelli

If you have a company that doesn’t sell its goods or services abroad and focuses only on the domestic market, it will keep paying a price.

Brunello Cucinelli

In my office, I have a very beautiful marble bust of Seneca. I always have my eye on him when I’m taking phone calls. He’s one of the many philosophers I’ve always read and admired.

Brunello Cucinelli

In the heart of the desert and founded by the first Spanish Conquistadores, Las Vegas has become the entertainment capital of the world, with more than 30 million visitors a year.

Brunello Cucinelli

It has always been very important to look carefully at young people and the way they wear clothes.

Brunello Cucinelli

Italian companies need to re-convert themselves, and such a re-conversion must be toward a better, higher standard.

Brunello Cucinelli

Order and tidiness is the first law of Heaven.

Brunello Cucinelli

St. Benedict said to take care of your mind, body and soul. I swim for an hour every morning, do 15 minutes of Tibetan stretching and breathing exercises, and play soccer with friends four or more nights a week.

Brunello Cucinelli

The whole idea of wearing clothes is not to look ridiculous.

Brunello Cucinelli

There is definitely a comeback of the idea of dressing well every day. Nowadays, suits can be worn for many occasions – to work or to school, to a dinner party or red carpet event.

Brunello Cucinelli

These new young politicians have given us the confidence to start dreaming again to believe there is a better politics, and a better future for Italy in general.

Brunello Cucinelli

To me, the simplest things can have the highest value.

Brunello Cucinelli

To sum it all up, the objective of my life has been to give work a moral and economic dignity.

Brunello Cucinelli

When I was eight, nine years of age, my mother bought me a pair of green trousers – corduroy green trousers. I didn’t like green, and I basically buried them underground. And my mother kept asking me, ‘Where are your trousers?’ I said, ‘Oh, I don’t know.’ And from then on I stopped wearing green.

Brunello Cucinelli

When someone says, ‘Shut up, farmer,’ it hurts. It’s difficult to explain, but it hurts.

Brunello Cucinelli

Yes, I was a hippy – absolutely a hippy.

Brunello Cucinelli

Ben Schwartz
Cassi Thomson
Robert Joseph Dole
Patricia Velasquez